Nothing is lost.
Nothing is created.
Everything is transformed.
Greetings. My name is Ally — I’m a tenaciously curious creative director and incurable copywriter at Viget where I help shape our singular mix of brand communication and software development. Oxford comma and single space after full stop 4lyfe.
Communication Strategy, Copywriting
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Becker Designed, Inc.
Creating an authentic representation of BDI’s mission to make beautiful design practical.
Campaign, Copywriting
A shoppable interactive lookbook for Dick's Sporting Goods featuring women's athletic apparel.
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DSG Women’s Fitness
A shoppable interactive lookbook for Dick's Sporting Goods featuring women's athletic apparel.
Communication Strategy, Copywriting
White House Historical Association
A new communication strategy and digital home for White House history.
Campaign, Copywriting
Getting users thinking about their financial futures through questions that are human, witty, and easy to answer.
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Future Me Campaign
Getting users thinking about their financial futures through questions that are human, witty, and easy to answer.
Communication Strategy, Copywriting
A reimagined brand strategy and site redesign for a leader in the NGO and nonprofit communities.
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PIR OnGood
A reimagined brand strategy and site redesign for a leader in the NGO and nonprofit communities.
