Becker Designed, Inc.
We helped furniture design company Becker Designed, Inc. develop a brand strategy that would allow them to tell their story in a clear, consistent, and compelling way. We then rebuilt, reorganized, and redesigned the BDI site to create an authentic representation of their mission to make beautiful design practical.
View the work︎
![](https://freight.cargo.site/t/original/i/ab38dbc6d3ab9617135531077da991a3bacb37c945a64fe8d7c1c2a8084c2471/BDI-Case-Study-Elements.jpg)
Smart is beautiful. Becker Designed, Inc. designs modern home and office furniture. They’re known for high-end pieces that pair an elegant aesthetic with uncompromising performance and practicality.
Unfortunately, their aging, hard-coded site was rapidly falling behind their own meticulous design and functionality standards. We needed to take BDI’s “sweat the details” company ethos and translate it into a compelling brand story on a more modern CMS. On the back-end, we had to turn reams of offline product information into a functional data model, reimagine the entire site architecture, and introduce new ecommerce capabilities using Craft Commerce.
![](https://freight.cargo.site/t/original/i/930baeb747acc765012bd6089395ff00032a3022b87bc399dac9b0f8787c341e/BDI-Family.jpg)
![](https://freight.cargo.site/t/original/i/4adcddfaf43f7b95554a66c3d7401c1f238f1f7a605b584b673881f55bade561/BDI-Starting-With-Strategy.jpg)
![](https://freight.cargo.site/t/original/i/09e7e250934f6f60fb74e76f9b4b2fe5cc7dd68bca381b1c1641f4c985ccc398/BDI-Case-Study-Example-UX-2000x1000.png)
![](https://freight.cargo.site/t/original/i/660502f6ebe8fe302ddf3969e539cb6d9e098c0f37aa4e953eacaa5d9c78a47b/BDI-Prioritizing-Products.jpg)
![](https://freight.cargo.site/t/original/i/7f6dc79557cb5d2a671ea2adc2713c719832c70fe7285aa9a3f145810372a426/BDI-Case-Study-Example-2-660x1000.png)
We took BDI’s brittle, outdated site and translated it into a compelling brand story on a modern, flexible CMS. With a reimagined site architecture, a completely new build that introduced ecommerce, the new site truly represents BDI’s mission to make beautiful design practical.
We took BDI’s brittle, outdated site and translated it into a compelling brand story on a modern, flexible CMS. With a reimagined site architecture, a completely new build that introduced ecommerce, the new site truly represents BDI’s mission to make beautiful design practical.
TEAMMATES
Art Direction: Elliott Muñoz
UX Design: Kevin Vigneault
Front-End Development: Trevor Davis
Art Direction: Elliott Muñoz
UX Design: Kevin Vigneault
Front-End Development: Trevor Davis
Another project, perhaps?