Becker Designed, Inc. 

We helped furniture design company Becker Designed, Inc. develop a brand strategy that would allow them to tell their story in a clear, consistent, and compelling way. We then rebuilt, reorganized, and redesigned the BDI site to create an authentic representation of their mission to make beautiful design practical.
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Smart is beautiful. Becker Designed, Inc. designs modern home and office furniture. They’re known for high-end pieces that pair an elegant aesthetic with uncompromising performance and practicality. 

Unfortunately, their aging, hard-coded site was rapidly falling behind their own meticulous design and functionality standards. We needed to take BDI’s “sweat the details” company ethos and translate it into a compelling brand story on a more modern CMS. On the back-end, we had to turn reams of offline product information into a functional data model, reimagine the entire site architecture, and introduce new ecommerce capabilities using Craft Commerce.

We took BDI’s brittle, outdated site and translated it into a compelling brand story on a modern, flexible CMS. With a reimagined site architecture, a completely new build that introduced ecommerce, the new site truly represents BDI’s mission to make beautiful design practical.

Art Direction: Elliott Muñoz
UX Design: Kevin Vigneault
Front-End Development: Trevor Davis

Another project, perhaps?

Ally Fouts is a creative director, brand strategist, writer, and awestruck human living and working in Los Angel-ish.
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