Communication Strategy, Copywriting

Becker Designed, Inc. 


We helped the furniture design company BDI develop a communication strategy that would tell their story in a clear, consistent, and compelling way. We then rebuilt, reorganized, and redesigned the BDI site to create an authentic representation of their mission to make beautiful design practical.
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CHALLENGE
Tell the BDI story in a clear, consistent, and compelling way that helps users discover products and ultimately find a retailer.

SOLUTION Develop a content model and brand strategy to guide new content decisions; use redesigned product pages as the foundation of the site.

RESULTS
A completely rebuilt, reorganized, and redesigned site that is an authentic representation of BDI’s mission to make beautiful design practical.

Smart is beautiful. BDI (Becker Designed, Inc.) is known for its high-end furniture that pairs a modern design aesthetic with uncompromising performance and practicality. Unfortunately, their aging, hard-coded HTML site was rapidly falling behind their own meticulous design and functionality standards. To successfully rebuild the site, we needed to take BDI’s “sweat the details” company ethos and translate it into a compelling brand story on a modern CMS, Craft. On the back-end, we had to turn reams of offline product information into a functional data model, reimagine the entire site architecture, and introduce new ecommerce capabilities using Craft Commerce.






TEAMMATES
Art Direction: Elliott Muñoz
UX: Kevin Vigneault
Front-End Development: Trevor Davis


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